Talking about high street and high end brands, there are lot of them which have some things common, a personality which they want to portray is somewhat similar.. In today’s seminar we did this activity of categorizing similar high end v/s high street brand and talking about the similarities shared (we had to choose from the list of brands given to us). This was to be done in a pair of two. So my partner and I took the brand, Mathew Williamson and Monsoon. Going through the brand values and essence of both brands, we concluded them to a Bohemian ‘Pop’ Princess to evoke humor and sarcasm due to the fact of that both the brands have very bright color palette, dreamy maxi dresses and the feeling of seeing the dresses i got a feeling that both the brands share incredibly feminine look, childlike fantasy and ethereal. In the end to give this similarity a name, with a twist of sarcasm (both my partner and I), we got up with the idea of giving the name Bohemian ‘Pop’ Princess..
The second task was to choose two brands which overlap each other with our own wish but with a condition of one being high end and other being high street brand. We chose, Diesel and Balmain. The similarities shared by these brands were that both have a dark color palette, a sense of masculinity, dirty grunge look. Both have the advertisements which accounts towards selling sex and has touch of urban influences.
Through this activity, I actually feel that my critique skills are improving, at the same time this activity has increased my knowledge on categorizing different brands of same nature (being in the category of high end and high street)