Having this project to make mood board for our chosen brand and having the similarities with it. My color story and palette is pastels. Keeping the pastels in my mind I’ve taken Matthew Williamson as my brand. The Pre-Spring collection 2015 has pastels clothing. Studying the brand, I made changes to my moodboard and they are still in development stage, I keep on experimenting with different compositions, (Matthew Williamson uses grid and maximum layout for designing the moodboard for his collections), Keeping in mind I’ve designed some moodboards:
Experiment is a combination of maximum and grid layout for the moodboard at the same time having a color strip of pastel. This experiment is not working out as it creating a chaos than appealing and evoking the emotion of having a pastel story.
This experiment has self designed looks of pastels and again the layout is same as experiment one but this time it is more structured and chaos is less compared to experiment one, it is calmer to eye and has the emotion for pastels.
This is the third experiment done using maximum and grid layout of the moodboard. This one is more structured than before has the guidelines too, the incorporation of text to describe the board is also there with the color strip. I feel that it does not evoke the emotion of pastels that much.
This experiment is something new than rest because this one is done in the portrait format rather than landscape but the incorporation of text and guidelines is there too, the experiment with the size of images is also done here. This one does evoke the emotion for pastels due to the text and the color strip being at the bottom of the page rather than on the side of the pages as done in previous experiments.
This is the last experiment done with the layout (grid and maximum) but I personally feel that this one and experiment are working out better due to the portrait style. Here there is paint splashes of pastel colors making it look like a background which is interacting and telling it is about Pastels, even the text tells the same.