After watching the documentary movie of Basquiat, based on a New York artist, another movie came along the way, Scatter my Ashes at Bergdorfs. This documentary is about a Department store in New York City, 5th Avenue, that is owned by the Bergdorf family.
In the documentary we are taken behind the scenes, how the store runs, talks with the fashion designers, New York fashion week, window display for the store, the Europeans, women which shows how it has influenced the store running. I’ve personally visited the store during my summer break last year, there are lot of designers in there and some of designers I’ve never heard of came across then, namely Narciso Rodriguez and Reed Krakoff. I fell in love with the store. I will be going to the store again in January as my university is taking the our course students to New York as a part of field trip.
The documentary also showed famous designers like Marc Jacob, Mary-Kate and Ashley, Bobbi Brown, Vera Wang, Michael Kors who talked about the store and how there name and merchandises came in Bergdorfs!
Linda Fargo is the incharge for visual display and aesthetics, she is well recognised, she is one the members who is always in the front row in the fashion shows and runways. Along with this Blake Mycoskie who is the founder of TOMS shoes says he turned to Linda who first discovered him wearing these shoes. Linda helped Blake to make his brand successful, and having a trend of TOMS going on I purchased myself a pair of TOMS when I was in the New York City. It was really shocking to know that once she was mistaken to be Anna Wintour, this shows her growing popularity!
David Hoey is the director for the visual presentation, he is extremely creative and a genius (for the window display for the store). His work is very interesting to watch! he gets the most unusual and exciting ideas for store window display that it is world famous, the amount of work done to achieve the look of the window is commendable to watch. We get to watch the process of David Hoey and his team create the ‘holidays windows’ in 2011. The amount of attention these windows got is unbelievable even the tourists stopped by watched the window being unveiled, taking photos of the window and going inside the store to explore more!
For all the fashion lovers out there, this documentary is a must watch!