We are given a project which is about a brand which you feel is the ‘next big thing’. Next big thing being brand involving new ways to promote themselves, understand the target market, knows their role as brand, is ahead of the trend etc. Doing my secondary research I came across with many brands which are in the league. Salvatore Ferragamo was one which was quite appealing to me at first, but I still don’t know will I be focusing on Ferragamo or another brand. So what’s about Ferragamo that made me write in my blog!?! yes! The answer is that Ferragamo forays into kidswear. After serving the uber cool population globally through its design, Italian luxury brand has now forayed into kidswear market with Ferragamo mini, a special shoe collection for young girls!!
True to the Mansion’s heritage, Ferragamo mini reworks two iconic designs from the women’s collection, this time for girls: the famous round toed ballerina shoe, which Salvatore created for British actress Audrey Hepburn and Varina. Available in sizes 27 to 33, the designs come in wide range of textures featuring super-chic patent, soft suede, sophisticated laminated or laser-cut nappa and even shimmering glitter fabric.
Ferragamo Mini will be available in a selected number of Ferragamo boutiques around the world, starting this month!
There are many brands which have opened a new line for kidswear but there is something different for Ferragamo, the feel and the essence of the brand is still present in kidswear brand!