Essentia: Brand Launch (Day 37)

For the past 3 months my team and I have been working on brand ‘Essentia’ a perfume brand. Essentia is a luxury perfume brand with antique bottles inspired by ‘The Graces’. Not many know who are ‘The Graces’? So ‘The Graces’ are three Greek Goddesses each representing a personality of Joy, Beauty and Charm. Today was our brand launch presentation and before presenting we were all stressing about the presentation.. We saw many presentations before we went and were constantly comparing their content to ours!! 

https://www.youtube.com/watch?v=qNZrzzjxZTc
this is a promotional video of Essentia which we made, the link will open in a new window so you can keep reading here! 😛

Finally when we presented, our lecturers gave a mixed reaction but it was better than we had expected. We found that our strength was definitely our concept but we needed to approach the creative concept and promotion of the brand in a different way and a different perspective about it.

Comment below to let me know your views about the brand and promotional video

Hope you guys liked it! 🙂
Love
Aastha xoxoxo

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